Leveraging Trust in Nonprofits

Trust is a beautiful thing. The nonprofits showcased so brilliantly by Jimmy Kimmel should be proud. In one sentence, he said: You are credible, trusted, and known. We should follow your leadership.

But of course, if your nonprofit doesn’t take a stand, isn’t credible, or isn’t trustworthy, he can’t say that.

As the world offers more public platforms for communication, those who are masters of communicating have more power to reach people and frame issues so they can be understood. And I’m not just referring to celebrities.

Nonprofits have power because they are trusted. But only if they choose to use that power, that is. If they truly advocate for those they serve by communicating their needs.

This was Kimmel’s Part III. Here are Parts I and II.