Communicating change can be challenging. The trick is to take the time to map out a plan. The best plan is one that takes your audience — whether it be staff, donors, or even board members — from where they are to where they need to be. Research — even just asking a few questions — can help you understand what matters most to them. And it doesn’t make any sense for you to talk to anyone about change, if you’re not first going to talk to them about what matters most to them.